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BIO

TLBX5 came out of an organic need of individuals, small business and corporations to manage, develop their brand in the most cost efficient and effective methods possible.It is an holistic approach that creates and healthy business ecosystem. We can bring products to market, launch businesses, transition businesses, or help manage your personal brand in this era of social media. With 40 years experience in branding, launching brands (the first one launched sold for 3.5 billion). 

Disrupting the status quo...we work with agencies as well, to give them added depth. TLBX5 is a toolbox of cooperative professionals in the five disciplines needed to have a healthy business. Creatives, HR, IT, Finance and Law. It is personal to us, as we have been there ourselves. We are known for being real and authentic in our business relationships, with good humor. We also offer private coaching, business management as an ongoing service at the request of clients.

BRAND ARCHITECT for individuals, small business and corporations. [tlbx5] exists to inspire, capture and connect ....Inspire through vision, capture through education, connect through building relationships.  I design the concept, the strategy to implement websites, social media, project launch, company launch, individual personal branding.  TLBX5 partners combine to create custom teams to execute. My clients have included: The Weather Channel, Southern Living Magazine, HGTV, The Brookings Institution, Reynolds Metals, Northwestern Mutual, Mobile Oil, French's to name a few. Our service has been retained for Major agencies, Manufacturers, Medical Groups, Municipalities, States Governments Politicians (yes, forgive me), Public Festivals and numerous non-profits. Actors, Models, Artists, Musicians and business executives as well in this day of social media.


"BRANDING is about anything that someone touches, sees or hears about you or your company. It is about relationship. You can't buy that it has to be earned. That is all in the details, no facades. you can't hide who you really are, but you can manage you brand in such a way that people will respect your boundaries. It is called developing brand equity, disrupting the general perception and creating a space just for you that is not relied on the market."


DIRECT TO THE CORE, balanced with emotional intelligence and a designer's brain. Sense of humor built in. I work from referrals and keep my client list confidential. From private individuals to corporations, my work is best done, when you don't know it's me and the focus is on my client. Which sometimes are the agencies who use us for outsourcing. One of our biggest brands sold for 3.5 billion. I won't take it on unless I believe in you or the company.  An introvert at heart, would rather be the ghost, than be center stage. Happy to chat though,  hate when people take the wrong step for fear of asking a question. 

I HAVE been a professional designer since I was 16,  a teacher thought I was a good fit for a city project -things just blossomed from there. I grew up at the beach, the ocean runs through my veins and will forever inspire. My mentor and first design instructor once said to be a success in this business, you have to be a chameleon-do whatever it takes. It has worked for me for 40 years, through raising a family, tragedy and natural disaster...mainly, because the basis of my work is DSRPTN. My niche is new concepts, new ventures, life challenges, brands in chaos.

It is the designer's duty to  bring order to chaos. Disruption brings order as the saying goes. 

The vision for  TLBX5 has been always been to be The Power Behind The Brand

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